What’s my ROI (Return on Investment)?

When presented with an opportunity to automate your warehouse operations, what are the chances you’ll be asked, “What’s the ROI?” Not to worry, calculating ROI on process improvements may not seem as daunting as you think. The first step in determining the ROI to improve your warehouse operations is to take a look at your…

Which Came First, the Bar Code or the Label?

Thank you to Bernard Silver and Joseph Woodland for inventing the very first bar code. It has saved businesses countless dollars, time and energy. When you think about all the processes that go on in many businesses today it’s truly a competitive advantage to have automated processes. Think of things like asset management, inventory management,…

Retail 2D – The Dolphin 70e Black

I’ve written a number of posts on mobile retail marketing in response to Honeywell Scanning & Mobility’s white papers, Retail 2D and Mobile Marketing: Retail’s Next Frontier, and although neither paper mentions it specifically, I’ve found myself repeatedly recommending Honeywell’s Dolphin 70e Black across a range of retail environments. Here’s why: Singularity. This single mobile,…

Retail 2D – Empowering Store Associates

People, including the people who serve as your store associates, enjoy solving problems. Okay, maybe not that one guy – we’ll consider him the exception to the rule – but, in general, people feel a sense of accomplishment when solving problems, particularly the problems faced by others. When your store associates are empowered to solve…

Retail 2D – Creating Customer Service Points

I’ve already dedicated several posts to Retail 2D, a white paper written by London-based Honeywell Marketing Manager, Enzo Capobianco, in large part because it opened my eyes more fully to the dynamics of the mobile-oriented consumer and the resulting potential of mobile marketing strategies. Capobianco terms them the New Connected Shoppers, and I agree that…

Wireless Printing as a Management Tool

Whether they learn it from a seminar or glean it instead from years of hard-earned experience, most seasoned managers eventually realize that, when it comes to motivation and skill, they have four basic categories of employees: Those who have neither the motivation nor skills required of the job, Those who have the motivation, but not…

Retail 2D – Implementing Mobile 2D Barcodes

I previously posted an overview of the Honeywell Scanning & Mobility white paper, Retail 2D, while promising more detail on several of its key concepts, including implementation of the mobile 2D barcodes that are central to its customer-centric strategies. Retail 2D introduced the concept of the New Connected Shopper, a consumer who is employing mobile…

Overloaded Retail Return Processing – Wireless Printing After the Sale

Because I am primarily a visual learner, I’m helped most by those written descriptions that allow me to envision in concrete images the various stages of the processes they describe, and I had just that experience while reading Zebra Technologies’ white paper, Wireless Printing Delivers Efficiency and Cost Savings in Retail, as it described how…