Retail 2D – Empowering Store Associates

People, including the people who serve as your store associates, enjoy solving problems. Okay, maybe not that one guy – we’ll consider him the exception to the rule – but, in general, people feel a sense of accomplishment when solving problems, particularly the problems faced by others. When your store associates are empowered to solve…

Retail 2D – Creating Customer Service Points

I’ve already dedicated several posts to Retail 2D, a white paper written by London-based Honeywell Marketing Manager, Enzo Capobianco, in large part because it opened my eyes more fully to the dynamics of the mobile-oriented consumer and the resulting potential of mobile marketing strategies. Capobianco terms them the New Connected Shoppers, and I agree that…

Wireless Printing as a Management Tool

Whether they learn it from a seminar or glean it instead from years of hard-earned experience, most seasoned managers eventually realize that, when it comes to motivation and skill, they have four basic categories of employees: Those who have neither the motivation nor skills required of the job, Those who have the motivation, but not…

Advantech’s PPC-179T Dual-Core Atom NEMA-4 Panel PC

In a recent post, we touched on the cost, footprint and operational efficiencies of Advantech’s 17-inch PPC-179T panel PC, noting that it offers the distinct advantages of: A broad range of mounting options; Footprint efficiency; Inherent durability; Overall cost effectiveness; and Accommodation of an intuitive touch-input interface. As impressive as are the efficiency and durability…

Retail 2D – Implementing Mobile 2D Barcodes

I previously posted an overview of the Honeywell Scanning & Mobility white paper, Retail 2D, while promising more detail on several of its key concepts, including implementation of the mobile 2D barcodes that are central to its customer-centric strategies. Retail 2D introduced the concept of the New Connected Shopper, a consumer who is employing mobile…

Overloaded Retail Return Processing – Wireless Printing After the Sale

Because I am primarily a visual learner, I’m helped most by those written descriptions that allow me to envision in concrete images the various stages of the processes they describe, and I had just that experience while reading Zebra Technologies’ white paper, Wireless Printing Delivers Efficiency and Cost Savings in Retail, as it described how…

Panel PCs: Deliver Efficiency and Cost Savings

When customer traffic in my favorite grocery store is unusually light, I treat myself to the personalized attention of its full-service checkout line, even though it adds significant time to the checkout process. But when the store is busy, I’m glad there are ample self-service checkout kiosks to make quick work of what would otherwise…

Retail 2D – Brick and Mortar Still Dominates

Among the revelations that struck me as most surprising while reading the Honeywell Scanning & Mobility white paper, Retail 2D, was that the physical store is still the preferred shopping venue. Given the constant reporting in recent years of encroachment of online shopping into the retail market, it was easy to conclude that the days…