Is customer satisfaction important to you?
“Of course,” you say.
If you are a member of the retail or hospitality sectors, it is likely that you’ve seen tremendous change over the past decade – both in the way companies are doing business and in the behaviors and expectations of the customer.
For instance, a decade ago, paper coupons, promotions, and loyalty programs were “in” when it came to enticing customers with money-saving offers.
But now, paper is phasing out and paperless is the new “in.”
Smartphones and apps have taken over. Customers don’t want to be burdened with the hassle of carrying around paper coupons and fliers when they have a smart device that is capable of pulling up a mobile offer in mere seconds.
If your business is having trouble keeping up with the paperless trend, here are a few simple ways that you can catch up and stay ahead…and they all involve just one piece of hardware: the 2D Barcode Scanner.
2D Scanners (2D Imagers) – can help you stay ahead for the following reasons:
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Mobile Coupons and Special Offers
If you want to offer mobile coupons via text, email, or couponing sites, your customers will thank you…that is, unless they arrive at your site and present a mobile barcode that your employees just. can’t. seem. to. scan.
Ugh, so painful.
The scanning performance of a 2D imager is far superior to that of a 1D barcode scanner, particularly when scanning mobile screens. It’s that simple.
Not only will your customers be happy with the deals they get and the ease of checkout, the data collected by your 2D imager can prove invaluable when it comes to identifying customer spending habits and predicting market trends.
“eMarketer forecasts that 55.0% of US internet users 18 and older will redeem digital coupons or codes via any device for online or offline shopping at least once in 2014.” – eMarketer May 2, 2014
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Customer Loyalty Programs
No one likes to fill out form after form, whether it is the customer using a pen and clipboard or the employee keying in customer information into the computer system. Instead, a 2D imager can collect information from a Driver’s License and instantly auto-populate (a.k.a. “fill out”) a computerized form. Plus, 2D imagers are environmentally “green” with so much less paper waste!
Learn more: ‘How Does a Mobile Customer Loyalty Program Work?‘
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Identity/Age Verification
Using a 2D imager and the proper software, employees can scan the 2D barcodes on the back of U.S. driver’s licenses to provide an easy I.D. check or age verification.
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Behind the Scenes
2D imagers can read barcodes from over 2 feet away and are omnidirectional. Translation: that package laying on its side on the top shelf in the storeroom. They are also highly effective when scanning barcodes that may have been damaged during shipping to your location. Less time in the back room, means more time for your employees to interact with your customers!
And, by the way, keep in mind that the purchase of 2D imagers are relatively small investments up front, when you consider the benefits that will keep paying for themselves in the long run!
Learn More!
[Infographic]: What are 2D Imagers and How Can They Help Grow Your Business?
These are just a few of the ways 2D imagers can help your company value-add its way to the top. If you have others to add to my list, we’d love to hear from you on Twitter.
Contact us with your questions:
Call 800-830-9523 or 
Email info@L-Tron.com
About the Author:
Carmella Giancursio is L-Tron’s Public Relations Specialist & Content Editor. When she’s not working, spending time with her husband, or taking care of her 3 young kids, she can be found in the kitchen, channeling her Italian heritage! Email info@L-Tron.com with questions, or call us at (800) 830-9523.