End-To-End, Item-level RFID Tracking?

Posted by RAD DeRose | Date: October 2, 2013

When you’re the largest retailer on the planet, you have the power to direct positive change that benefits entire industries. Such was the case in 2003 when Wal-Mart announced what would eventually become known simply as “the mandate,” a requirement that, by 2006, its major suppliers equip all cases or pallets of products with smart…

Mother (of Invention) Knows Best – CYOD to Increase Operating Efficiencies and Decrease Expenditures

Posted by RAD DeRose | Date: September 14, 2013

The business landscape has changed over the last decade, and employees want and need to be more accessible – with the number of remote users growing every day, it seems only natural to migrate toward a climate where workers can enjoy the benefits of being able to manage voice mail, email, and access to company…

Global Smartphone Usage – The Google Report (Retail Mobile Marketing Part V)

Posted by RAD DeRose | Date: September 6, 2013

Honeywell Scanning & Mobility’s white paper, Mobile Marketing: Retail’s Next Frontier, inspired me to dig even further into the mobile marketing phenomena and what I discovered is simply remarkable. Considering that the age of the smartphone did not begin in earnest until mid-2007 when Apple introduced the original iPhone, the current state of that sea-change…

Mobile-Coupon Redemption Rates and Other Unique Advantages – Retail Mobile Marketing Part IV

Posted by RAD DeRose | Date: August 30, 2013

The retail industry is investing significant resources into implementation and optimization of mobile marketing campaigns and for good reason. Juniper Research projects that global mobile-coupon redemption rates will exceed 8% by 2016, driven largely by growth of usage in North America and Western Europe, mirroring earlier trends already well established in China and the Far…

Mobile Coupons Versus Paper Coupons – Retail Mobile Marketing Part III

Posted by RAD DeRose | Date: August 23, 2013

Although I sit in front of a desktop PC-based workstation during most business hours and use a laptop PC and mobile tablet when away from the office, I conduct the majority of my personal computing and communications via a smartphone – the only device that is my constant companion. Some might consider that sad; others…

Self-service? Bring it on!

Posted by RAD DeRose | Date: June 5, 2013

I stopped by the grocery store on the way to work today and used one of its self-service checkout kiosks. Experience tells me it’s faster than the full-service lines, and I was pressed for time. Truth is, whether short of time, or not, I’m more likely these days to use a self-service checkout than full-service,…