I’ve already dedicated several posts to Retail 2D, a white paper written by London-based Honeywell Marketing Manager, Enzo Capobianco, in large part because it opened my eyes more fully to the dynamics of the mobile-oriented consumer and the resulting potential of mobile marketing strategies. Capobianco terms them the New Connected Shoppers, and I agree that…
I previously posted an overview of the Honeywell Scanning & Mobility white paper, Retail 2D, while promising more detail on several of its key concepts, including implementation of the mobile 2D barcodes that are central to its customer-centric strategies. Retail 2D introduced the concept of the New Connected Shopper, a consumer who is employing mobile…
Among the revelations that struck me as most surprising while reading the Honeywell Scanning & Mobility white paper, Retail 2D, was that the physical store is still the preferred shopping venue. Given the constant reporting in recent years of encroachment of online shopping into the retail market, it was easy to conclude that the days…
Honeywell Scanning & Mobility’s white-paper library is a resource I refer to regularly in my effort to stay abreast of the rapidly evolving mobile computing and scanning industry. With so much data and frivolous opinion populating the Internet, it’s reassuring to know that Honeywell’s findings are based on proven data evaluated by industry leading experts….
There are many reasons why you might feel like you’re outgrowing your bar code scanning device, and have just as many reasons why you can squeeze a little more life out of what you have. We’ve all been there. The first step is admitting you have a problem; or two … or three. Here are…
Sadly, this will be the last episode of my printer series. The Laser Printer will not Strike Back. There will be no Return of the Inkjet. It would be a tidy wrap up, but I don’t know much about laser or inkjet printers, so my saga ends here. I’ll leave those chapters for another guy. …
In today’s economy, maximizing the value of your data collection equipment is more important than ever. With technology moving at the speed of light, and flexibility and operating efficiencies of primary importance, making room for technology refresh is not only important, but essential to succeeding in today’s competitive marketplace. With IT budgets getting smaller, legacy…
When managing your fleet of scanning devices becomes overwhelming, it’s time to consider remote device management (RDM). For IT administrators, the ability to manage all bar code scanning devices from a single, remote location can be a life saver. For your business, it’s a productivity and profitability enhancer. Let’s face it; scanner management can be…
Some final thoughts on the Peerless Research Group survey that underlies Honeywell’s white paper, Are Smartphones and Tablets Suitable for Use in Warehouse and Distribution Center Operations?: While the survey reports that current usage in the industrial arena heavily favors iPhones over Android-based smartphones by 56% to 29% and iPads over Android-based tablets by 43%…
I hadn’t intended to post so many notes on the subject, but the more I’ve considered the Peerless Research Group survey underlying Honeywell’s white paper, Are Smartphones and Tablets Suitable for Use in Warehouse and Distribution Center Operations?, the more I’ve found worth noting. For example, which is more likely to be deployed in warehouse…
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