Earlier this month, I had a chance to sit down with RAD DeRose, the President and CEO of L-Tron Corporation, to talk about L-Tron’s new and improved web store. This is part two of the interview. If you missed part one, you can find it here.
Here’s what RAD had to say…
Q: How does L-TronDirect.com help your customers find what they need?
A: First and foremost, we make it easy to contact us in whatever manner the customer is comfortable, whether that be using our “live chat” feature on the web store or connecting with our experts via web meeting, phone, email and in person. Next, the web store incorporates a variety of advanced search features, product suggestions, cross selling, auto complete and suggestions about what customers who purchased a certain item also purchased. Our design incorporates advanced navigation, filters and search refinement, and frequently updated stock levels and availability. We’ve added hundreds of new products so far and have categorized the products by both brand and functionality. We have included product family pages so that customers can compare similar products in a model family in one place. We also added customer accounts and order history, so that customers can look up their last order and easily re-order items from that order. Billing and shipping addresses remain securely stored in the customer accounts for their convenience, as well.
We make it easy to determine what is needed, find what is needed, and verify that everything will work together as a solution. Our cutting-edge offerings include data collection systems, barcode scanners, industrial computers and more. We deliver solutions when they are needed and at a price point that represents the greatest value to our customers. Our tag line says it best: Your Success is our Passion!
Q: How does the new web store compare to the web stores of your competitors?
A: By focusing solely on our customers, we make our competitors irrelevant. For us, it’s all about how, what, and when we deliver solutions to our customers. We intend on continuing to deliver the best experience, value, and value-added services for our customers.
Q: Do you have any perks or incentives available to customers who visit the new web store?
A: We are currently featuring an exciting iPad giveaway with multiple ways to enter. This giveaway also awards $50 in store credit to one contest entrant each month. In addition to our giveaways, we offer free ground shipping on all orders over $125.
Q: What types of changes to L-TronDirect.com do you have planned for the future?
A: One of the great things about L-TronDirect.com 3.0 is that it is a platform for us to easily add new features and evolve as needed. We would like to add new features on a regular basis, beginning with the addition of video reviews in the near future.
If you haven’t already checked out www.L-TronDirect.com, now is the time!