I love to shop and if I could do it all the time I would. There are a few things holding me back though: money does not grow on trees, I have other priorities that come first, and bills that need to be paid.
I especially love to shop around the holidays. The sales, the smell of cinnamon and pumpkin spice lingering in different stores, the new fashions, and most importantly, shopping for the people that mean the most to me. However, one of the biggest annoyances is when I walk into the store and the checkout line is outside the door (and this is just going to get worse now that Christmas is just a few weeks away). No matter how much I love that store or that item, the long lines often discourage me from making the purchase. Although, the store’s lost revenue maybe miniscule, they are still losing revenue, and possibly even customers. As a customer and an avid shopper, there are a few things that retail outlets could improve on during the holiday season, including:
- Increased workforce efficiency
- Simple receipt printing
- A solution for credit card transactions so that customers do not have to wait in those long lines
In 2010, Consumer Reports reported that the average American is expected to spend around 42 hours shopping, including buying, wrapping, and returning. Imagine what the number is now, especially since online shopping has grown in popularity and the economy is starting improve, resulting in people being a little less frugal with their money. The National Retail Federation also reports that they expect holiday sales to rise by 3.9%. So the question that must be answered now is: What solution is available so that retailers are able to increase efficiencies during the busiest shopping time of the year?
The answer is simple and it is available through Zebra Technologies. Zebra Technologies offers a series of Point of Sale mobile computers that enables stores to mitigate those long lines. One printer in particular, the EM220 
Mobile Printer, will help retailers significantly as the holiday season starts to heat up. So why the Zebra EM220 Mobile Printer you ask? The EM220:
- Is small enough to fit into a pocket and is light-weight
- Allows for on-demand printing of receipts from credit card transactions
- Improves accuracy
- Requires limited training
- Allows for flexibility-meaning that sales associates can use this printer at any location within the store
And most importantly? The EM220:
- Enables increased workforce efficiency and foot traffic in and out of the store. Customers will not have to wait in the never ending lines, potentially increasing customer satisfaction. And who does not want happy customers?!
Now I bet you are dying to find out where to buy the Zebra EM220 Mobile printer. Well, L-Tron is fortunate enough to have Zebra Technologies as an advanced solutions partner. L-Tron is a leading provider of end-to-end solutions for mobile computers, scanning, barcodes, and industrial computing. Our knowledgeable staff can help retailers with any questions that arise at any point in time. Give us a call at our toll free number 1-800-830-9523 or visit our direct store.
We would love to hear about your holiday shopping experiences, write on our Facebook Page or Tweet at us!